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  "path": "/why-ill-never-stop-talking-about-high-lift-tint?utm_source=rss&utm_medium=rss&utm_campaign=why-ill-never-stop-talking-about-high-lift-tint",
  "publishedAt": "2026-03-18T18:11:00.000Z",
  "site": "https://salon-evo.com",
  "tags": [
    "SalonEVO News",
    "UK and Ireland News",
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  "textContent": "BY CRAZY COLOR’S NORMAN BOULTON There’s a reason I built an entire course around high lift tint! And it’s not because it’s trendy, (because is certainly having its moment in 2026!) but because It’s changed the way I work. For years, like most hairdressers, I reached for bleach as the default when a client wanted to go lighter. And don’t get me wrong, bleach OF COURSE has its place. I use it fairly enough to say that confidently! But what I started noticing behind the chair was that not EVERY bleach blonde or vivid client needed a bleached base. As we know, not every head of hair can tolerate bleach time after time again. Even with all the innovation in product technology and how far we’ve come as an industry, I was still noticing something behind the chair: clients who’d been lightened with bleach repeatedly over time were slowly, but surely, starting to show signs of long term wear and tear. Sometimes it’s subtle. Sometimes it’s a few teeny fluffy hairs sticking out in the parting. Sometimes its a fragile hairline and a little bit of breakage. The hairline never lies… right!!? After 14 years in the industry, thousands of clients, and more foils than I could ever count, I became obsessed with one question: How can I create brightness without compromising the condition …",
  "title": "WHY I’LL NEVER STOP TALKING ABOUT HIGH LIFT TINT"
}