ENKI TOWELS INTRODUCE MASCOT – ERNI ENKI

Luxury, professional disposable towel brand, Enki, is thrilled to introduce its new brand mascot – Erni Enki. Following the creation of Erni, ensuring the character had a fun, soft, lovable and friendly feel while also reflecting the brand by being green, Enki Towels took to its social media pages to ask its community to name their new furry friend. Names including Eddi, Evie, Egor and Eva were in the running – all beginning with ‘E’ to coincide with the name Enki. However, Erni was the name that trumped the vote amongst Enki customers and salon professionals. Since confirming their new mascot’s name, Enki has used Erni Enki across its social media platforms as a voice of reason – sharing insight into the problems facing the industry in terms of sustainability, including disappointing statistics surrounding salons’ energy and water usage and their contribution to a large carbon footprint. Now, Enki is set to take the introduction of Erni Enki to the next level. The brand will begin introducing its new friend at industry events and sharing more of him with its client base, creating engagement and further awareness across the sector. The introduction of Erni to a wider audience will give …