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  "path": "/schwarzkopf-announcesbessette-blonde-as-the-hair-color-trend-of-2026?utm_source=rss&utm_medium=rss&utm_campaign=schwarzkopf-announcesbessette-blonde-as-the-hair-color-trend-of-2026",
  "publishedAt": "2026-03-10T12:43:56.000Z",
  "site": "https://salon-evo.com",
  "tags": [
    "North America News",
    "SalonEVO News"
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  "textContent": "Getting the most sought-after “90s looks” has never been more achievable thanks to Schwarzkopf Professional’s signature technique that consumers can now seamlessly request from their hairdressers. Schwarzkopf Professional®, a global leader in haircare and color innovation for over 125 years, is proud to unveil “Bessette Blonde” as the hair color trend of 2026 and the Foiled Cashmere™ technique that allows consumers to achieve it. The Foiled Cashmere technique, inspired by iconic blonde Carolyn Bessette-Kennedy & coined by Schwarzkopf Ambassador Kari Hill, is a modern update on ’90s blonding, built on precision foiling for maximum brightness and bespoke gradient toning for seamless dimension, and a soft, rich finish. The technique, whose foiling method mimics the tight weave associated with a luxurious cashmere sweater, creates polished, touchable, unmistakably current hair. Kari coined her signature Foiled Cashmere technique while on the set of Love Story, where she transformed Sarah Pidgeon from dark brown hair into Carolyn Bessette Kennedy’s iconic shades of blonde. The TrendCarolyn Bessette-Kennedy’s buttery blonde has forever been a cultural touchpoint, but 2026 marks a renewed resurgence in the look as ’90s and early-2000s hair trends are searched and saved across TikTok, Instagram, and Pinterest. Consumers are seeking clean, expensive-looking blonde shades – a shift driven by nostalgia and a …",
  "title": "Schwarzkopf Announces“Bessette Blonde” as the hair color trend of 2026"
}