Family-owned clinical Italian skincare brand prepares to introduce its science-led protocols to British consumers

Italian clinical skincare brand Miamo will launch in the UK market this April, marking a carefully considered step in its international expansion following more than a decade of growth in Italy. Founded in 2012, Miamo remains entirely family-managed across every pivotal role. Co-founding pharmacists Dr Elena Aceto di Capriglia and her daughter Dr Camilla D’Antonio shape the brand’s scientific vision through an enriching intergenerational dialogue, powered by advanced scientific research and a results-driven approach. Steering the overall strategic direction of the brand’s holding is co-founder, son and brother Giovanni D’Antonio, Chief Executive Officer, combining a forward-thinking vision with an uncompromising commitment to integrity. The name ‘Miamo’ carries a value-driven meaning at the heart of the brand. Translated as ‘I love myself’, it reflects a philosophy of self-care and lifelong wellbeing, turning everyday routines into conscious acts of empowerment. Over the past decade, Miamo has built a strong reputation and loyal following in Italy, growing into a multi-million-pound business. The brand works closely with pharmacies, clinics, medical spas and skincare professionals, while continuing to invest heavily in research, development, clinical testing and patenting. The UK has been identified as a natural next step in the brand’s expansion, reflecting both the strength …