KEVIN.MURPHY creates disciplined minimalism for GIADA Fall/Winter 2026

A modern interpretation of 90s minimalism, sculpted with satin texture and controlled movement.At Giada’s Fall/Winter 2026 runway show, set within the Biblioteca Nazionale Braidense at Milan’s Pinacoteca di Brera, the house explored purity, precision, and refined sensuality. Inspired by the orchid — resilient, architectural, and enigmatic — Creative Director Gabriele Colangelo presented a collection defined by fluid silhouettes, sculptural shoulders, and chromatic restraint. The hair mirrored this same quiet strength. Led by Hair Director and KEVIN.MURPHY Pro Ambassador Eugene Souleiman, the look embodied a modern interpretation of 90s minimalism — controlled yet soft, polished yet effortless. “We’ve done something really, really beautiful for the GIADA woman,” says Souleiman. “It’s loosely based in the 90s — minimal hair that feels effortless and chic at the same time, but with a little twist.” Hair was combed back from the face and tucked neatly behind the ears, revealing the head shape and natural bone structure — echoing the collection’s architectural lines and disciplined tailoring. “We wanted the women to feel like gentlewomen — like a gentleman, but a woman,” he explains. “So we combed the hair back, away from the face. It’s moving backwards, almost aerodynamic, but still soft.” To achieve the signature …