{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiay3yqwicjedcxtwdbfk2jiev7rdcnlwjefqnzfxrmg7qgjdwp52q",
    "uri": "at://did:plc:4vr3sawgtwswb5hzyhxozoj7/app.bsky.feed.post/3mfm6xoslyeo2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreicgmsp66eb5dkart6ng3r5npk3g7uqmgo47c6zftmdoxrykxa7o7u"
    },
    "mimeType": "image/jpeg",
    "size": 387902
  },
  "path": "/20-years-in-conversation-individuality-takes-shape-at-erdem-aw26?utm_source=rss&utm_medium=rss&utm_campaign=20-years-in-conversation-individuality-takes-shape-at-erdem-aw26",
  "publishedAt": "2026-02-23T13:41:26.000Z",
  "site": "https://salon-evo.com",
  "tags": [
    "Uncategorized"
  ],
  "textContent": "Eugene Souleiman, KEVIN.MURPHY Pro Ambassador, translates The Imaginary Conversation into textured, romantic realism.  Twenty years after founding his London house, Erdem marked his anniversary with The Imaginary Conversation — a reflection on memory, imagination and the women who have shaped his world over two decades. Rather than looking back in nostalgia, AW26 explored continuity: a dialogue between past and present, muse and modernity. Hair, directed by KEVIN.MURPHY’s Pro Ambassador Eugene Souleiman, became a quiet yet essential part of that dialogue. The approach rejected uniformity in favour of individuality — each model styled to feel like herself, not a version of someone else. Texture replaced polish. Movement replaced rigidity. The result was romantic yet grounded, wispy yet deliberate — a lived-in realism that allowed character to lead. “The hair was really interesting, because the show itself was really about this idea of the imaginary conversation and thinking about all these muses from the last 20 years, cutting things up, mixing things together. And really, when we were trying to figure out the hair, which is such an important part of everything, we were kind of obsessed with the idea of every girl looking like an individual and really looking like herself,” …",
  "title": "20 Years in Conversation: Individuality Takes Shape at Erdem AW26"
}