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  "path": "/authentic-beauty-concept-x-joseph-aw26?utm_source=rss&utm_medium=rss&utm_campaign=authentic-beauty-concept-x-joseph-aw26",
  "publishedAt": "2026-02-24T11:33:02.000Z",
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  "textContent": "The Hair Look: Fluid Power and Modern Realness – pushed-back and oblique shapes Marking Joseph’s first return to London Fashion Week in seven years, hair embodied a refined balance between 1970s freedom and 1980s power femininity, supported by premium vegan haircare brand Authentic Beauty Concept. Under the direction of Hair Lead Anna Cofone, the look explored the idea of a woman moving seamlessly throughout her day – from work to evening, from structure to softness – with hair that feels instinctive, self-styled and modern. The result was a pushed-back, slightly oblique shape – never sharply parted or overly precise – designed to feel believable and lived-in. Hair looked as though it had been styled days earlier: soft, instinctive and self-assured. Texture was preserved and elevated rather than transformed. Some models wore their natural hair down with subtle polish, while others were styled into low ponytails at the nape to complement strong collars, layered silhouettes and structured shoulders within the collection. Type 4 textures were either slicked back into compact buns or worn in braids, creating small, powerful silhouettes that felt refined yet authentic. Anna Cofone, Global Creative Advocate for Authentic Beauty Concept and Hair Lead for the show, explains: “The inspiration …",
  "title": "Authentic Beauty Concept x Joseph AW26"
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