ULTA BEAUTY LAUNCHES NEW ARTIST COLLECTIVE
SalonEVO Magazine – Your home of hair, beauty, nails and more! …
February 17, 2026
CREATIVITY, CRAFT AND COMMUNITY UNDER ONE UNIFIED VISION Welcome to the next chapter of Ulta Beauty education and artistry! Ulta Beauty, Inc. (ulta.com) today introduces the Ulta Beauty Artist Collective, a reimagined collaboration of industry veterans and exceptionally skilled Ulta Beauty salon associates. “As Ulta Beauty continues to invest in talent, innovation, and experiences, the Ulta Beauty Artist Collective formalizes the brand’s commitment to artist advocacy and professional excellence,” says Megan Murray, Ulta Beauty VP of Events and In-Store Experience. “We believe artists are the heart of the beauty community, and that investing in them benefits the entire ecosystem.” “The Ulta Beauty Artist Collective intentionally unites iconic industry voices with internal talent to reflect the modern beauty professional,” explains Sarah Dahl, Ulta Beauty Director, Field Services Education. “We believe education fuels confidence, artistry drives inspiration, and Ulta Beauty is a place where beauty professionals can build lasting careers. We’re committed to elevating professional beauty as a first-career choice and ensuring people see a clear, respected pathway forward.” Dahl and Haley Valadez, Ulta Beauty Sr. Manager, Creative Services and Talent, both started their Ulta Beauty career journeys as successful stylists behind the chair. Together, they champion the Ulta Beauty Artist Collective …
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