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  "path": "/davines-introduces-four-new-nuances-for-the-present-time-demi-permanent-alkaline-colour-line?utm_source=rss&utm_medium=rss&utm_campaign=davines-introduces-four-new-nuances-for-the-present-time-demi-permanent-alkaline-colour-line",
  "publishedAt": "2026-02-13T14:02:19.000Z",
  "site": "https://salon-evo.com",
  "tags": [
    "North America News",
    "SalonEVO News",
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  "textContent": "Davines Hair Art Director Tom Connell has taken the four new nuances joining The Present Time and crafted them into a new story, Simplifying to Focus, which hones in on celebrating beauty and pure colour. Davines has incorporated four new warmer nuances into The Present Time, its demi-permanent alkaline hair colour range. These additions offer exciting new opportunities to hairdressers to create fresh and individualised colours for their clients by blending new nuances with the existing ones in the assortment. These shades are rich and earthy, leaning into copper and gold tones. They bring a warm energy to the existing palette and are highly adaptable, making it easy for colourists and hairdressers to mix different combinations that speak to the individual in the salon chair. Nuance 01: Orange Bold, bright and vivid. This vibrant hue brings intensity and shine to hair, offering a rich colour that’s eye-catching but grounded. Expect maximum intensity from this hue all on its own, or explore the distinctive combinations that alchemise into beautiful personalised colours when you blend this with other nuances. Nuance 02: 10,34 This delicate gold-copper mix leads to a soft and balanced blonde. It’s light and bright but gentle all at once. …",
  "title": "DAVINES INTRODUCES FOUR NEW NUANCES FOR THE PRESENT TIME DEMI-PERMANENT ALKALINE COLOUR LINE"
}