Care in the Chair™ Expands Globally—Scaling Across the U.S. and U.K. in 2026**

Co-created by InnoPsych and BeautyLynk®, Care in the Chair™ is a first-of-its-kind training initiative that equips salons, barbershops, and spas to respond safely when a client may be experiencing domestic violence or human trafficking. The need is urgent: globally, nearly 1 in 3 women experience physical and/or sexual violence in their lifetime. (World Health Organization) In the U.S., intimate partner violence affects more than 12 million people each year, and about 1 in 9 men experience severe intimate partner violence. (The Hotline) After a 2025 pilot, Care in the Chair™ will expand across the U.S. and U.K. throughout 2026, offering practical, trauma-informed guidance on recognizing red flags, using supportive language, and connecting clients to local resources discreetly—without escalating risk. (Boston.gov) Industry Education & Awareness To support its global rollout, Care in the Chair™ is partnering with Keya Neal, industry thought leader and Founder of Texture vs Race®, to expand education and awareness among beauty professionals nationwide. Neal’s work focuses on cultural responsibility, client safety, and ethical care in the chair—making her collaboration with Care in the Chair™ a natural extension of her long-standing advocacy for inclusive, people-first beauty practices. “The beauty chair is one of the few spaces where trust, …