‘Viability is always a tight balance,’ says British Eventing CEO Rosie Williams

Ollie Rowlands and LOUGHAN SILVER SHADOW during the BE100 Cross Country phase, Lemieux Badminton Grassroots Championships, Gloucestershire UK 6 May 2026. No usage, third party sales or syndication granted without prior permission.

British Eventing’s CEO Rosie Williams talks openly about the positives and challenges facing the sport

Everyone knows British Eventing (BE) has been through tough financial times and I’m more confident with the numbers now and the way we’re managing the situation. That said, it’s still challenging. My job isn’t to bank millions, but to build appropriate reserves. Viability and costs are a challenge for us, organisers and members. What we […]