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  "path": "/friday/2026-05-07-johannesburg-shoppers-queue-before-sunrise-for-stella-mccartney-hm-launch/",
  "publishedAt": "2026-05-07T15:22:04.000Z",
  "site": "https://mg.co.za",
  "tags": [
    "Friday",
    "Fast Fashion Sustainability",
    "friday",
    "H&M Designer Collaboration",
    "H&M Sandton Launch",
    "Johannesburg Fashion Launch",
    "Luxury Fashion South Africa",
    "Sandton City Fashion",
    "South African Fashion Retail",
    "Stella McCartney Collaboration",
    "Stella McCartney H&M Collection",
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  "textContent": "Shoppers lined up in freezing temperatures outside H&M Sandton for the Stella McCartney collaboration, underscoring the enduring appeal of luxury-fashion partnerships despite mounting scrutiny over fast fashion and sustainability",
  "title": "Johannesburg shoppers queue before sunrise for Stella McCartney H&M launch"
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