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  "path": "/friday/2026-03-13-how-meb-built-joy-into-south-african-fashion/",
  "publishedAt": "2026-03-12T22:09:00.000Z",
  "site": "https://mg.co.za",
  "tags": [
    "Friday",
    "44 Stanley",
    "Bettina Swart",
    "clothing and memory",
    "Fashion",
    "fashion storytelling",
    "friday",
    "GRIEF",
    "inclusive fashion",
    "Johannesburg lifestyle",
    "Kelly-Grace Gibberd",
    "local manufacturing",
    "Me&B",
    "personal essay",
    "South African Designers",
    "South African Fashion",
    "women’s fashion"
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  "textContent": "What begins as a search for the right dress for a difficult goodbye becomes a window into the heart and purpose behind Me&B, a South African label celebrating comfort, confidence and inclusivity",
  "title": "How Me&B built joy into South African fashion"
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