LAFD gets some media relations lessons: Reporters are 'not your friends'
News from California, across the nation and world - Los Angele…
April 11, 2026
The LAFD's internal shop was "not equipped" to deal with the crisis of the Palisades fire, a deputy chief wrote in enlisting a PR firm. Meanwhile, two LAFD spokespeople made more than $400,000 last year.
Discussion in the ATmosphere