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  "path": "/pete-ohs-2026-distribution-experiment-erupcja",
  "publishedAt": "2026-06-11T22:50:02.000Z",
  "site": "https://nofilmschool.com",
  "tags": [
    "No film school podcast",
    "Podcast",
    "Interviews",
    "Pete ohs",
    "Erupcja",
    "Distribution",
    "Apple Podcasts",
    "Spotify",
    "Google",
    "Check out more of our NAB 2026 coverage!"
  ],
  "textContent": "\n\n\n\nIn this episode of the No Film School Podcast, GG Hawkins continues NFS’ 2026 distribution experiment with filmmaker Pete Ohs, focusing on the release of __Erupcja__ , his Warsaw-shot microbudget feature starring Charli XCX, Lena Góra, Will Madden, and Jeremy O. Harris.\n\nPete breaks down how the movie was made, how its TIFF premiere led to a deal with One Two Special, and what he learned from theatrical touring, Q&As, VOD timing, marketing assets, fan edits, and the emotional sustainability of releasing independent films.\n\n###\n\n\n\n\n**In this episode, we****discuss:**\n\n  * Making __Erupcja__ in Warsaw, Poland, with Charli XCX and a small, experimental production model\n  * How SAG’s Global Rule One affected the budget of an international indie production\n  * Premiering at TIFF and navigating sales conversations with CAA and multiple distributors\n  * Why Pete chose One Two Special based on alignment, communication, and “vibes”\n  * Building a release around Q&As, theatrical events, and in-person audience engagement\n  * Creating playful marketing assets, including a zine, a voicemail phone line, and fan-edit materials\n  * Releasing trailer stems and encouraging remix culture around the film\n  * How theatrical box office expectations were framed for a movie made under $100,000\n  * The limits of relying on actors or stars to carry indie film promotion\n  * Why filmmakers should treat Q&As as another form of storytelling\n  * The idea of “regional filmmaking” and creating meaningful local releases\n  * Finishing and releasing projects as part of sustaining a long-term filmmaking practice\n\n\n\n**Guests:**\n\n  * Pete Ohs\n\n\n\n\n\n\n****\n\n****\n\n###\n\n\n\n\n**Subscribe to the No Film School Podcast on:**\n\n  * Apple Podcasts\n  * Spotify\n  * Google\n\n\n\nGet your question answered on the podcast by emailing podcast@nofilmschool.com\n\n###\n\n\n\n\n_Listen to more episodes of the No Film School podcast right here:_\n\nCheck out more of our NAB 2026 coverage!",
  "title": "Pete Ohs' 2026 Distribution Experiment #2: 'Erupcja' (and Releasing an Indie Starring Charli XCX)"
}