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  "path": "/alamo-drafthouse-mobile-ordering-petition",
  "publishedAt": "2026-05-29T14:47:53.000Z",
  "site": "https://nofilmschool.com",
  "tags": [
    "Mobile ordering",
    "Change.org",
    "Petition",
    "Alamo drafthouse",
    "acquired by Sony Pictures Entertainment back in 2024",
    "which is available on change.org",
    "check out the petition here"
  ],
  "textContent": "\n\n\n\nI’ll admit it: this news hits very close to home as an Austin, Texas, local who considers an Alamo Drafthouse his home theater. The famous theater chain, which traces its roots to Austin, Texas, but has expanded across the country, has long built a reputation as a true moviegoers’ theater.\n\nOne of Alamo Drafthouse’s most famous and iconic rules is its strict “no phone” policy. A policy that helps keep the theater quiet and distraction-free. However, recent changes to the company's corporate policy have changed things up, as it has moved away from its order card system to mobile ordering.\n\nAnd, as you might expect, this means people have to use their phones during movies to order. And, also as you might expect, many film fans are not happy about this decision.\n\n* * *\n\n\n\n\n### Alamo Drafthouse’s Mobile Ordering Decision\n\n\n\n\nWithout getting too deep into the history and legacy of Alamo Drafthouse, the TLDR for those not too familiar with the brand is that it was founded by true cinephiles and has long been a space for those who love cinema in its purest form.\n\nHowever, since being acquired by Sony Pictures Entertainment back in 2024, things have been slowly changing. And while many film fans don’t mind the company rapidly expanding to new markets, and even trying new marketing and meal gimmicks, this reversal on the phone policy might finally be the bridge too far.\n\nDespite still insisting on a “No Talking, No Texting” rule, a new pre-show video tries to explain that using your phones for mobile ordering is, of course, allowed. However, as many quickly find out, opening your phone, navigating to an app, scrolling through a mobile menu, and even entering your credit card information aren’t things you can easily or discreetly do while watching a movie in a dark theater.\n\n### A Petition to Reinstate Alamo Drafthouse’s No Phone Use Policy\n\n\n\n\nLuckily, there’s a new petition going around, started by Brint Davy, a film critic and claimed indirect descendant of famous Texas Revolutionary Davy Crockett, that outlines the articles of grievance against Alamo Drafthouse and implores the company to reinstate its strict no-phone-use policy.\n\nFrom the petition, which is available on change.org, the demands are thus:\n\n> We don't want an app, a QR code, or an auditorium filled with glowing screens. We want the scratch of a tiny pen on a recycled slip of paper. We petition Alamo Drafthouse to reinstate the analog ordering system. Keep our smartphones off and in our pockets where they belong.\n>\n> Honor your original mission to provide a distraction-free environment. Let us watch movies the way Davy Crockett would have—without thinking about his smartphone. Otherwise, we can go to the movies at home.\n>\n> \"Be sure you're right, then go ahead.\" — Davy Crockett\n>\n\nThe petition has over 10,000 signatures at this point and seems to reflect the sentiment not only of Alamo Drafthouse fans online but also of the ones I know in Austin. As a fun tidbit, when the new policy was finally implemented at the South Lamar location in Austin a few months ago, and the new pre-show disclaimer rolled, the entire audience booed in unison.\n\nIf you’re someone feeling upset and want your voice heard, you can check out the petition here.",
  "title": "Miffed at Alamo Drafthouse’s New Mobile Ordering System? Sign This Petition to Reinstate Its Iconic ‘No Phone’ Policy"
}