Canon is Offering a Pretty Nice Discount on One of Its Most Popular Workhorse Zoom Lenses

While we certainly love market diversity and having as many competitive cameras, lenses, and products for filmmakers and video professionals as possible, there are a few brands that remain as popular as ever despite getting less news and headlines than they probably did in the past due to so many other new brands entering the scene.

That’s pretty much the case with legacy companies like Canon, Sony, and a few others. It’s not just new and exciting to some; to others who know just why these brands are so synonymous with quality and reliability, the results speak for themselves.

If you’re someone who’s already a Canon shooter, or someone looking to move over to working with Canon gear for the first time, and looking for a workhorse zoom to invest in and basically keep on your camera 24/7, then this might be the zoom for you—and the price point to grab it at.

Canon RF 24-70mm f/2.8 L IS USM

Designed to be a true workhorse zoom option for video professionals looking to use the zoom like an elevated version of a stock lens, this Canon RF 24-70mm f/2.8 L IS USM is about as solid as they come. Featuring a range that covers wide-angle to portrait-lengths, this versatile zoom can work in all types of difficult lighting conditions while still offering a great amount of control over depth of field thanks to its bright, advanced, and intuitive design.

As far as optics go, the lens features a series of aspherical and Ultra-Low Dispersion elements that help reduce all types of aberrations across the zoom range to produce sharp, clear imagery.

Plus, with its aforementioned bright f/2.8 constant maximum aperture, the lens should always maintain consistent illumination throughout the zoom range and suits working in low-light conditions, as well as affording increased control over depth of field for working with selective focus techniques.

Price and Availability

While not for everyone, and still even with a discount, a bit pricey when compared to other kit lenses, what’s appealing about a higher-end zoom lens from a trusted brand like Canon is that it’s pretty much guaranteed to be a workhorse.

So, if you’re looking for a ton of usage, lots of versatility, and some top features and performance, it’s a nice option to consider against a fun and crowded market. If you’re curious, here are the specs and purchase options.

• RF-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/22
• Three Aspherical Elements
• Three Ultra-Low Dispersion Elements
• Air Sphere and Fluorine Coatings
• Nano USM AF System
• Optical Image Stabilizer
• Customizable Control Ring
• Rounded 9-Blade Diaphragm

Canon RF 24-70mm f/2.8 L IS USM Lens

Poised to be the new workhorse zoom, the Canon RF 24-70mm f/2.8 L IS USM is a versatile wide-angle to portrait-length lens characterized by its bright, advanced, and intuitive design.