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  "path": "/pete-ohs-2026-distribution-experiment-obex",
  "publishedAt": "2026-03-26T22:41:09.000Z",
  "site": "https://nofilmschool.com",
  "tags": [
    "No film school podcast",
    "Podcast",
    "Distribution",
    "Indie distribution",
    "Pete ohs",
    "Obex",
    "Apple Podcasts",
    "Spotify",
    "Google"
  ],
  "textContent": "\n\n\n\nIn this episode of the No Film School Podcast, GG Hawkins speaks with filmmaker Pete Ohs for the first installment in a quarterly 2026 series tracking how he releases four films over the course of the year. Using __OBEX__ as the case study, Ohs breaks down the film’s microbudget production, Sundance 2025 premiere, U.S. acquisition by Oscilloscope, and the realities of theatrical rollout for independent films.\n\nTheir conversation explores how booking works, what filmmaker participation in Q&As can actually do for a release, and where creative energy, audience-building, and sustainability meet during distribution.\n\n###\n\n\n\n\n**In this episode, we****discuss:**\n\n  * How __OBEX__ was made with Albert Birney in and around his Baltimore home\n  * Why the film’s Sundance 2025 premiere led to a U.S. deal with Oscilloscope\n  * What sales agents, distributors, and theater bookers each do in an indie release\n  * Why January became the strategic release window for __OBEX__\n  * How theatrical runs expand based on performance, per-screen averages, and momentum\n  * Which Q&A appearances felt worthwhile in New York, San Francisco, Los Angeles, and Baltimore\n  * What the marketing campaign looked like, including social assets created with Continue Agency\n  * How Ohs thinks about audience response, Letterboxd reviews, and the digital release\n  * Why preserving energy during release may matter as much as inventing new promotional ideas\n  * What Ohs is testing next as __Erupcja__ begins its release\n\n\n\n\n\n\n**Guests:**\n\n  * Pete Ohs\n\n\n\n\n\n\n****\n\n****\n\n###\n\n\n\n\n**Subscribe to the No Film School Podcast on:**\n\n  * Apple Podcasts\n  * Spotify\n  * Google\n\n\n\nGet your question answered on the podcast by emailing podcast@nofilmschool.com\n\n###\n\n\n\n\n_Listen to more episodes of the No Film School podcast right here:_",
  "title": "Pete Ohs' 2026 Distribution Experiment #1: 'OBEX'"
}