Adobe’s New 'Quick Cut' AI Feature Can Turn Your Footage Into a First Cut in Seconds

The video editing world continues to evolve and, as you might guess, AI is at the heart of the innovation. Launched just a few months ago, Adobe’s AI-powered Firefly video editor aims to be the new home base for content creators looking to integrate AI generations and tools into their content workflows.

And that Firefly video editor just took another step forward as the company has announced a new “Quick Cut” feature that aims to help creators get their ideas off the ground more quickly by empowering users to upload their own b-roll or generate new footage and have this new tech instantly turn said footage into a structured first cut.

Here’s what you need to know.

Adobe Firefly’s Quick Cut

So, this actually appears to be a new feature that will work quite similarly to other AI-powered assistant video editor tools like Eddie AI or Nice Touch, which both market themselves as options for those looking to have AI do a lot of the grunt work that goes into reviewing footage and putting together rough cuts of videos.

The goal in all of these tools, including this Quick Cut, appears (for now) to still encourage you, as the video editor, to be the one to make the tougher, bigger decisions about which cuts to use and how to finalize your videos. But the focus is on removing a lot of the early work, which can admittedly be tedious.

Adobe shares that Quick Cut has been designed to give video editors a clear starting point that they can shape, refine, and make their own by swapping out hours of stitching together clips for more time focusing on the actual creative decisions of their edits.

How it Works

To get started, if you’re interested, all you’d need to do is log in to the Firefly video editor and simply upload your footage to begin. From there, you’d actually use your own words to describe what you want your video to be about in a chat-based prompt.

Firefly will then use this description to deliver a narrative-first assembly. It will also give you the option to provide more guidance if you want, and you can also even put in a shot list or a script if you want it to be extra precise.

A few simple choices users can make up front include:

• Selecting an aspect ratio.
• Choosing automatic pacing or setting a specific duration.
• Adding an optional B-roll track to keep supporting footage organized.

Again, the goal for now really is aimed at saving time, although Adobe also suggests that this could be a good way for users to experiment by generating multiple directions for images and video clips, too.

Price and Availability

If you’re curious about Quick Cut, you can try it out in Adobe’s Firefly video editor here soon. Firefly is currently offering unlimited generations, but you can find more about the plans, pricing, and how to use the different models on the company’s website here.