How to Get Into — or at Least Go to — SXSW

In this episode of the No Film School Podcast, we dive into the logistics, strategy, and evolving experience of getting into and attending SXSW. GG Hawkins is joined by No Film School Founder Ryan Koo and a panel of SXSW insiders: Claudette Godfrey, Peter Hall, and Francis Román, who share their personal journeys into programming and illuminate the processes behind one of the most significant festivals in the world.

Whether you’re hoping to submit, attend, or just understand the inner workings, this conversation offers clarity on what to expect from the 2026 edition and beyond.

In this episode, we****discuss:

• The different paths each SXSW programmer took to join the festival team
• Why SXSW values first-time filmmakers and how they approach the programming process
• Practical ways to attend SXSW (volunteering, student discounts, single tickets)
• Major changes to SXSW 2026, including venue shifts, badge updates, and a new festival layout
• How to best prepare your submission, including rough cut etiquette and the importance of strong film stills
• Common myths about festival programming—debunked
• Why meaningful networking and personal connection at SXSW can shape careers
• What types of films SXSW is most excited about—and what they’re seeing too much of

Guests:

• Claudette Godfrey
• Peter Hall
• Francis Román

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