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  "path": "/2026/04/06/how-the-lds-church-is-growing-and-shrinking/",
  "publishedAt": "2026-04-06T20:14:23.000Z",
  "site": "https://religionnews.com",
  "tags": [
    "Christianity",
    "Columns",
    "Faiths",
    "Flunking Sainthood",
    "Latter-Day Saints",
    "Opinion",
    "Alex Bass Mormon Metrics",
    "Church of Jesus Christ of Latter-day Saints advertising",
    "Church of Jesus Christ of Latter-day Saints social media",
    "Cooperative Election Study",
    "Is Mormonism the fastest-growing religion",
    "LDS Church advertising",
    "LDS church on social media",
    "LDS membership",
    "LDS membership statistics",
    "Mormon decline",
    "Mormon growth rate",
    "Ryan Burge"
  ],
  "textContent": "(RNS) — The church just reported more convert baptisms than any previous year in its history.",
  "title": "How the LDS Church is growing — and shrinking"
}