{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidxnr5kiyewor5n6gy3oag4uvxq4pukt4pgzbxudcag5bvgerdwpe",
    "uri": "at://did:plc:4f7qshtdv6r5utzypkry4xzp/app.bsky.feed.post/3mnwkllra6zz2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibhjily43ipmianjhaibsocfnt3ptimb4hno3inkvk5n5z6y3p3j4"
    },
    "mimeType": "image/jpeg",
    "size": 52681
  },
  "path": "/raising-the-bar-whats-in-a-name/",
  "publishedAt": "2026-06-09T13:22:28.000Z",
  "site": "https://toybook.com",
  "tags": [
    "Features",
    "Magazine",
    "News",
    "Raising the Bar",
    "The Licensing Book",
    "Amazon",
    "Apple",
    "Coca-Cola",
    "Google",
    "law tips",
    "legal advice",
    "legal tips",
    "legal tips for toy businesses",
    "mcdonalds",
    "Stephanie Pottick",
    "Raising the Bar: What’s in a Name?",
    "The Toy Book"
  ],
  "textContent": "Why Choosing the Right Name for Your Business or Brand Can Make All the Difference\n\nThe post Raising the Bar: What’s in a Name? appeared first on The Toy Book.",
  "title": "Raising the Bar: What’s in a Name?"
}