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  "path": "/astra-licensing-feature/",
  "publishedAt": "2026-05-21T14:00:00.000Z",
  "site": "https://toybook.com",
  "tags": [
    "ASTRA's Insights",
    "Features",
    "Magazine",
    "ASTRA",
    "disney",
    "Frozen",
    "licensing",
    "Sesame Street",
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  "textContent": "How Licensing Impacts Buying Decisions at Specialty Stores.\n\nThe post Astra’s Insights: The Licensing Effect appeared first on The Toy Book.",
  "title": "Astra’s Insights: The Licensing Effect"
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