{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreib3p2oj2y7ogbdrdj3cdrfcarlgqnb6dbwrkefhlnieqllvb4uwby",
    "uri": "at://did:plc:4f7qshtdv6r5utzypkry4xzp/app.bsky.feed.post/3mmd36r3vi5f2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihre5alobqhfi5diticfjgkcufvhbseiauidcmpw5hmawbueocuvu"
    },
    "mimeType": "image/jpeg",
    "size": 140510
  },
  "path": "/from-ip-to-irl/",
  "publishedAt": "2026-05-20T18:00:00.000Z",
  "site": "https://toybook.com",
  "tags": [
    "Features",
    "LBE: Location-Based Experiences",
    "Magazine",
    "News",
    "The Licensing Book",
    "Barbie",
    "Experience MOD",
    "hot wheels",
    "Hot Wheels Legends",
    "i-dentity group",
    "licensing",
    "Mattel",
    "minecraft",
    "miraculous corp",
    "Natalia Premovic",
    "Olivier Goulet",
    "Roz Nowicki",
    "Thomas the Tank Engine",
    "From IP to IRL: Location-Based Experiences",
    "The Toy Book"
  ],
  "textContent": "Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences.\n\nThe post From IP to IRL: Location-Based Experiences appeared first on The Toy Book.",
  "title": "From IP to IRL: Location-Based Experiences"
}