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  "publishedAt": "2026-05-19T19:52:05.000Z",
  "site": "https://toybook.com",
  "tags": [
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    "Consumer Products & Lifestyle",
    "Entertainment",
    "LBE: Location-Based Experiences",
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  "textContent": "New attractions, dining concepts, collectibles, publishing, and retail partnerships spotlight the company’s franchise-first strategy.\n\nThe post Hasbro Expands Franchise Experiences, Licensing Push at Licensing Expo appeared first on The Toy Book.",
  "title": "Hasbro Expands Franchise Experiences, Licensing Push at Licensing Expo"
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