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  "path": "/masters-of-the-universe-licensing-feature/",
  "publishedAt": "2026-05-19T13:00:00.000Z",
  "site": "https://toybook.com",
  "tags": [
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    "Magazine",
    "News",
    "Property Profile",
    "The Licensing Book",
    "Action Figures",
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    "masters of the universe",
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    "Mattel’s ‘Masters’ Plan: The Summer of He-Man Begins",
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  "textContent": "Mattel maps out a global\nMasters of the Universe\nlaunch that blends kid-first play,\ncollector appeal, and licensing\nscale for a cross-generational icon.\n\nThe post Mattel’s ‘Masters’ Plan: The Summer of He-Man Begins appeared first on The Toy Book.",
  "title": "Mattel’s ‘Masters’ Plan: The Summer of He-Man Begins"
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