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  "path": "/world-series-of-licensing-qa-christa-pitts-the-lumistella-company/",
  "publishedAt": "2026-05-18T15:30:00.000Z",
  "site": "https://toybook.com",
  "tags": [
    "Features",
    "Magazine",
    "News",
    "State of the Industry",
    "The Licensing Book",
    "christa pitts",
    "Chrysler",
    "harry potter",
    "Licensing Expo",
    "THE LUMISTELLA COMPANY",
    "Warner Bros. Consumer Products",
    "World Series of Licensing Q&A: Christa Pitts, The Lumistella Company",
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  "textContent": "The Licensing Book speaks to Christa Pitts about The Elf on The Shelf's growth into a year-round brand and a new collaboration with Warner Bros. and Harry Potter.\n\nThe post World Series of Licensing Q&A: Christa Pitts, The Lumistella Company appeared first on The Toy Book.",
  "title": "World Series of Licensing Q&A: Christa Pitts, The Lumistella Company"
}