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  "path": "/licensing-expo-universal-expands-how-to-train-your-dragon-franchise-push/",
  "publishedAt": "2026-05-17T19:36:09.000Z",
  "site": "https://toybook.com",
  "tags": [
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    "Licensing Expo: Universal Expands ‘How to Train Your Dragon’ Franchise Push",
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  "textContent": "Consumer products, theme park experiences, and gaming partnerships fuel the franchise’s next growth phase.\n\nThe post Licensing Expo: Universal Expands ‘How to Train Your Dragon’ Franchise Push appeared first on The Toy Book.",
  "title": "Licensing Expo: Universal Expands ‘How to Train Your Dragon’ Franchise Push"
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