Mattel Rules the Desert as Barbie, UNO, and MOTU Ignite Coachella Buzz
The Toy Book | The Official Trade Publication of the North Amer…
April 21, 2026
From Barbie’s viral fan hub and UNO’s music-fueled party play to a sky-high Masters of the Universe drone takeover, Mattel turned Coachella into a culture-driven showcase for its biggest brands.
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