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  "path": "/news/how-mcdonalds-is-serving-up-culture-as-part-of-its-new-strategic-plan/821855/",
  "publishedAt": "2026-06-04T12:31:00.000Z",
  "site": "https://www.restaurantdive.com",
  "textContent": "Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.",
  "title": "How McDonald’s is serving up culture as part of its new strategic plan"
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