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  "path": "/spons/the-qsr-value-wars-are-buying-traffic-not-loyalty/821059/",
  "publishedAt": "2026-06-01T09:00:00.000Z",
  "site": "https://www.restaurantdive.com",
  "textContent": "Approximately 83% of QSR chains saw retention fall despite a heavy promo environment.",
  "title": "The QSR value wars are buying traffic, not loyalty"
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