{
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  "path": "/news/mcdonalds-big-arch-burger-traffic-impact-placerai/815397/",
  "publishedAt": "2026-03-23T14:49:00.000Z",
  "site": "https://www.restaurantdive.com",
  "textContent": "Traffic rose just 2.2% during the week of the premium burger’s launch despite the product generating significant social media buzz, per Placer.ai.",
  "title": "McDonald’s Big Arch Burger drives only mild traffic boost"
}