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  "path": "/news/burger-kings-cmo-on-firing-its-mascot-as-brand-evolves-in-new-campaign/814779/",
  "publishedAt": "2026-03-16T13:10:00.000Z",
  "site": "https://www.restaurantdive.com",
  "textContent": "“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast food chain’s customers at the forefront.",
  "title": "Burger King’s CMO on firing its mascot as brand evolves in new campaign"
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