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  "path": "/news/how-qsrs-are-building-on-value-marketing-with-pop-culture-nostalgia/812411/",
  "publishedAt": "2026-02-18T13:00:00.000Z",
  "site": "https://www.restaurantdive.com",
  "textContent": "Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.",
  "title": "How QSRs are building on value marketing with pop culture, nostalgia"
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