{
  "path": "/post/data-driven-decisions-meets-psychology/",
  "site": "at://did:plc:45uheisi25szrjvjurfpritx/site.standard.publication/3mgfeypogdk2r",
  "tags": [
    "Psychology"
  ],
  "$type": "site.standard.document",
  "title": "Data Driven Decisions meets Psychology",
  "description": "On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.",
  "publishedAt": "2017-10-24T00:00:00.000Z",
  "textContent": "After a short introduction, I spoke about these 3 topics:\n\n1. why psychology is important when selling online;\n\n2. how to build an optimization team;\n\n3. how to work on your optimization culture.\n\nI hope my session inspired you to work on this, but I don't have the illusion that my 1,5 hour general session gave you all the information you need for your specific situation. So to help you get started, below you will find many notes and further readings on the topics around this session t get you started on implementing this in your organization.\n\nNeed more help? Send me your questions on Twitter (@guido) or send an e-mail to x at gui.do.\n\n‍\n\nPart 1: Persuasive E-commerce\n\nSlidedeck:\n\nData Driven Decisions meets Psychology by Guido JansenDuring the Nomadmage session, Guido will show you... 1) why psychology is important when you're selling online, 2) how…slides.com\n\nExpanded version of me talking about Persuasive E-commerce:\n\nVideo where I talk about our experiments with running multivariate tests with Machine Learning through Sentient Ascend:\n\nCognitive biases:\n\n- List of cognitive biases - https\\://en.wikipedia.org/wiki/Listofcognitivebiases\n\n- Cognitive bias cheat -https\\://betterhumans.coach.me/cognitive-bias-cheat-sheet-55a472476b18\n\nTools I'm using on a daily/weekly basis:\n\n- Convert (A/B testing)\n\n- Sentient Ascend (Experiment with Machine Learning)\n\n- Effective Experiments (Project Management for A/B tests)\n\n- Hotjar (Heatmaps, funnel/form analysis, questionaires)\n\n- Google AnalyticsGoogle Data Studio (Data analysis)\n\n- Supermetrics for Google Drive (Data analysis)\n\n- RStudio (Data Analysis)\n\nBooks you should read:\n\n- Thinking, Fast and Slow - Daniel Kahneman\n\n- Influence - Robert Cialdini\n\n- Predictably Irrational - Dan Ariely\n\n- Nudge - Richard Thaler\n\nPart 2: Building an Optimization Dream Team\n\nSlidedeck:\n\nhttp://slides.com/gxjansen/team-data-building-a-data-driven-optimization-team\n\nAlso see my posts The CRO Process.\n\nMentioned tools:\n\n- Compute required sample size for your A/B tests\n\n- PXL framework for prioritization\n\nFurther reading:\n\n- How to Build and Structure a Conversion Optimization Team\n\n- Hiring an Optimizer? Look For These 8 Traits\n\n- How to Recognize Great Conversion Optimization People\n\nPart 3: Optimization Culture\n\nSlidedeck:\n\nOptimization culture by Guido Jansen\n\nFurther reading:\n\n- The Culture Map: Breaking Through the Invisible Boundaries of Global Business\n\n- Building a Sustainable Testing Culture\n\nLeft with questions?\n\nReach out on Twitter!"
}