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  "path": "/uk-gyms-are-making-unplugging-a-selling-point-will-the-us-follow-puregym-fitness-first/",
  "publishedAt": "2026-06-02T15:05:01.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Fitness Business",
    "Fitness First",
    "Gyms",
    "High Value Low Price Gyms (HVLP)",
    "Member Engagement Tools",
    "PureGym",
    "Tracy Anderson"
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  "textContent": "U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.",
  "title": "UK Gyms Are Making Unplugging a Selling Point. Will the US Follow?"
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