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  "path": "/in-the-us-padel-is-emerging-as-a-luxury-sport-playtomic-pwc-report/",
  "publishedAt": "2026-05-28T16:36:56.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Fitness Business",
    "Data",
    "padel",
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    "Playtomic",
    "racket sports"
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  "textContent": "Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival.",
  "title": "In the US, Padel Is Emerging as a Luxury Sport"
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