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  "path": "/the-new-social-scene-swaps-bars-for-300-gym-memberships/",
  "publishedAt": "2026-05-27T15:22:37.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Fitness Business",
    "Fitness Trends",
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  "textContent": "Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness",
  "title": "The New Social Scene Swaps Bars for $300 Gym Memberships"
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