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  "path": "/planet-fitness-gymshark-high-school-summer-pass/",
  "publishedAt": "2026-05-21T17:13:48.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Fitness",
    "Industry News",
    "Activewear",
    "Gen Z",
    "Gyms",
    "Gymshark",
    "High Value Low Price Gyms (HVLP)",
    "Partnerships",
    "Planet Fitness"
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  "textContent": "Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.",
  "title": "Planet Fitness, Gymshark Team Up on High School Gym Promotion"
}