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  "path": "/how-new-york-nyc-fitness-brands-are-capitalizing-on-the-hyrox-boom/",
  "publishedAt": "2026-05-13T12:55:00.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Fitness Business",
    "F45 Training",
    "Fitness Competition",
    "Hyrox",
    "in-person events",
    "NYC",
    "Orangetheory Fitness",
    "Peloton",
    "Tone House",
    "How New York-Area Fitness Brands Are Capitalizing on the Hyrox Boom",
    "Athletech News"
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  "textContent": "Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content.\n\nThe post How New York-Area Fitness Brands Are Capitalizing on the Hyrox Boom  appeared first on Athletech News.",
  "title": "How New York-Area Fitness Brands Are Capitalizing on the Hyrox Boom"
}