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  "path": "/atn-week-in-review-as-fitness-goes-global-us-brands-face-heightened-competition/",
  "publishedAt": "2026-04-24T20:51:15.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Fitness Business",
    "ATN Pro",
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    "Europe",
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    "ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition",
    "Athletech News"
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  "textContent": "European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.\n\nThe post ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition appeared first on Athletech News.",
  "title": "ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition"
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