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  "path": "/how-top-fitness-running-brands-activated-at-the-boston-marathon/",
  "publishedAt": "2026-04-23T18:53:27.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Fitness Business",
    "apparel",
    "Boston",
    "Brooks",
    "HyperIce",
    "iFIT",
    "in-person events",
    "marathons",
    "NordicTrack",
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    "How Top Fitness & Running Brands Activated at the Boston Marathon",
    "Athletech News"
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  "textContent": "For the 130th Boston Marathon, dozens of brands flocked to capture the attention of thousands of runners, their loved ones and race spectators with pop-ups,…\n\nThe post How Top Fitness & Running Brands Activated at the Boston Marathon  appeared first on Athletech News.",
  "title": "How Top Fitness & Running Brands Activated at the Boston Marathon"
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