{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibzqv33vgmmbhszlunhkojcs6i55wzsd2ov42aq5er6k7refypcze",
    "uri": "at://did:plc:3ueatpf6zh5nibd6nd3pao4o/app.bsky.feed.post/3mihyz2nnr7e2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibdnmmjpbtqnu6ofplt7mjacq7oktlw5kntnlpoqyggveb2i23uxi"
    },
    "mimeType": "image/webp",
    "size": 168682
  },
  "path": "/gen-z-millennials-driving-protein-demand-as-others-reject-the-trend/",
  "publishedAt": "2026-04-01T18:13:30.000Z",
  "site": "https://athletechnews.com",
  "tags": [
    "Nutrition",
    "Data",
    "Gen Z",
    "Millennials",
    "Protein",
    "survey",
    "Wellness Trends",
    "Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend",
    "Athletech News"
  ],
  "textContent": "Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.\n\nThe post Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend appeared first on Athletech News.",
  "title": "Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend"
}