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  "path": "/why-the-most-forward-thinking-gyms-are-rethinking-collections/",
  "publishedAt": "2026-02-13T08:52:00.000Z",
  "site": "https://athletechnews.com",
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  "textContent": "How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness […]\n\nThe post Why the Most Forward-Thinking Gyms Are Rethinking Collections  appeared first on Athletech News.",
  "title": "Why the Most Forward-Thinking Gyms Are Rethinking Collections"
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