Simone Rocha’s First Standalone Men’s Collection Was a Study in Tenderness

It’s a long way from Dalston to Florence – just shy of a thousand miles geographically, maybe even further ideologically. But still, that’s the distance Simone Rocha travelled to debut her first stand-alone men’s collection, as an unofficial start to the Spring/Summer 2027 season as official part of Pitti Uomo, the Florentine menswear showcase. The collection went in a van – bish, bash, bosh – but as a designer, her men’s journey was slightly more complex.

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