At Demna’s Suctioned, Sculptured New Gucci, It’s Sex He’s Selling

Demna’s Gucci debut for Autumn/Winter 2026 actually wasn’t a debut at all, strictly speaking. There have been two collections and an advertising campaign already: the first is sitting in stores, while across Milan the latter is on show, head-hacked images of shirts worming open over bare flesh stamped with the Gucci name. Although, actually, you don’t need those – despite the passage of creative directors since, the reinventions, both quiet and bombastic, everyone stillhellip;

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