Making For You pay more attention to your older likes

Common feedback about 💖For You is that it is too reactive to your most recent likes:

To make it pay attention to your past likes I tested out a change where I give 10x less weight to your most recent likes compared to your older likes:

You can play with this parameter yourself in foryou.club/playground

I ran this change in an A/B test in For You for 27 days and it showed some positive results:

Here are the full results:

I enabled this logic for all users of For You this morning and I hope it will make your content more diverse and interesting!