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  "path": "/link/2026/06/outgoing-apple-ceo-delivers-the-bad-news-prices-are-going-up/",
  "publishedAt": "2026-06-19T00:05:00.000Z",
  "site": "https://sixcolors.com",
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  "textContent": "In an exclusive with the _Wall Street Journal_ , Tim Cook announced that Apple will be raising the prices on its products1 as a result of high prices for memory and storage worldwide:\n\n> “Unfortunately, price increases are unavoidable,” he said.\n\n…",
  "title": "Outgoing Apple CEO delivers the bad news: Prices are going up ↦"
}