{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreia3spbnlmydcfub4padpmcxcw7z7v2xmasviwh2nfj3erun6r3sqy",
    "uri": "at://did:plc:2jmm6wnbmkhh2ew4njzlj66s/app.bsky.feed.post/3mjcigh7yda22"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreih7apqjp5rj52ny5burmikno2h5uy56e6mmd57o6fedwyrclbiv54"
    },
    "mimeType": "image/png",
    "size": 108659
  },
  "path": "/the-irregular-an-occasional-email-thing.html",
  "publishedAt": "2026-06-04T20:37:26.612Z",
  "site": "https://theaardvark.co.uk",
  "tags": [
    "The Irregular",
    "syndicated to Mastodon",
    "syndicated to Bluesky",
    "syndicated to Facebook",
    "syndicated to Instagram",
    "syndicated to LinkedIn"
  ],
  "textContent": "I've set up an email list. It's called The Irregular—which, frankly, is a generous description of how often you'll hear from me. Regularity is for trains and people who eat a lot of bran, not for this newsletter.\n\nIt won't arrive every Tuesday at 9am. Frankly, I consider that sort of punctuality suspicious. Nor will it be packed with \"content strategy\" or \"synergistic learnings\". It'll turn up when I've something worth saying: perhaps a new post, or whatever I haven't forgotten to upload yet, or even a rare insight into what I'm tinkering with (assuming I can remember my own passwords that day).\n\nNo spam. No faff. The unsubscribe link will actually work, because even I wouldn't inflict this on anyone against their will. I'm not a monster.\n\nIf, for some unfathomable reason, that sounds appealing, you can sign up here: The Irregular. Honestly, I'm as surprised as you are.\n\nsyndicated to Mastodon\n\nsyndicated to Bluesky\n\nsyndicated to Facebook\n\nsyndicated to Instagram\n\nsyndicated to LinkedIn",
  "title": "The Irregular — an occasional email thing",
  "updatedAt": "2026-03-21T16:08:23.000Z"
}