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Luke Littler makes bizarre trademark move after signing record-breaking multi-million pound contract

did:plc:2by2ubq4j4xkgqhnt3h27x4t March 21, 2026
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LUKE LITTLER has applied to legally trademark his face just months after inking a bumper £20million contract. The 19-year-old darts sensation is joining a host of athletes and celebrities, like Matthew McConaughey and Cole Palmer, to protect their likeness from being reproduced. If his application to the Intellectual Property Office is approved, brands will not...

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